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Sponsorship

    Benefits of Sponsorship

    SHRM Princeton is the local affiliate of the Society for Human Resource Management (SHRM), the leading voice of the HR profession with more than 300,000 professional and student members worldwide. Our chapter of 200+ members includes HR executives, directors, managers, generalists, consultants, and academicians from organizations across the region.

    By sponsoring SHRM Princeton, you gain direct access to a highly targeted audience of HR decision‑makers and influencers at our chapter meetings and programs.

    Targeted Reach to HR Decision‑Makers

    SHRM Princeton connects you with HR leaders and practitioners who influence or make purchasing decisions in areas such as benefits, HR technology, training and development, talent acquisition, and organizational development.

    We maintain a database of over 600 HR and business contacts who engage with our meetings, communications, and resources. If your goal is to reach HR professionals in the greater Princeton and northeast region, SHRM Princeton offers a focused and credible platform.

    We respect the privacy of our members and business associates and do not sell or barter the information contained in our database.

    Cost‑Effective Brand Visibility

    As a non‑profit, our goal is to offset operating costs and reinvest in quality programming for our members — not to generate profit. Our Board and committees are entirely volunteer‑led.

    This allows us to offer sponsorship packages that are typically more affordable than traditional advertising, while still putting your brand in front of the client‑side decision‑makers you care about.

    Highly Engaged Audience

    Our members and guests attend SHRM Princeton events and read our communications because they are actively looking for practical, business‑focused HR insights. When you sponsor a chapter meeting, you’re reaching people who are invested in the HR profession and our local business community—not a general or passive audience.

    Subscribers may opt out of communications at any time, which helps keep our list engaged and interested.

    Marketing Opportunities Through Chapter Meetings

    Sponsorship of SHRM Princeton chapter meetings and events can include a combination of:

    • Visibility at events (for example: logo recognition on meeting materials, slides, and signage)

    • A brief introduction or speaking opportunity to highlight your organization’s solutions

    • Exhibit/table space to share materials and interact with attendees

    • Website visibility, such as a logo or “button” on our site linking to your website

    • Promotion in event invitations and follow‑up communications

    • Targeted exposure for HR and OD job openings through postings available to our membership

    Specific benefits may vary by sponsorship level and event.

    Gold Meeting Sponsorship: $500

    • Handout sponsorship materials to each attendee at registration table (materials provided by sponsor)

    • Literature displayed throughout the dinner tables
    • Recognition by SHRM Princeton President during meeting
    • 3-minute courtesy (non-sales) presentation to attendees at the beginning of the meeting
    • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of SHRM Princeton’s contacts)
    • Meeting registration for two representatives
    • Company listed on SHRM Princeton site for 3 months
    • Network during cocktail hour (opportunity to promote sponsors organization)

    Silver Meeting Sponsorship: $350

    • Literature displayed throughout the dinner tables
    • Recognition by SHRM Princeton President during meeting
    • 2-minute courtesy (non-sales) presentation to attendees at the beginning of the meeting
    • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of SHRM Princeton’s contacts)
    • Meeting registration for one representative
    • Company listed on SHRM Princeton site for 1 month
    • Network during cocktail hour (opportunity to promote sponsors organization)

    Bronze Meeting Sponsor: $250

    • Literature displayed throughout the dinner tables
    • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of SHRM Princeton’s contacts)
    • Recognition by SHRM Princeton President during meeting
    • Network during cocktail hour (opportunity to promote sponsors organization)

    Other Sponsorship Opportunities

    • Cocktail Hour Sponsorship (Literature given to each attendee at registration table): $750.00
    • Website Sponsor - 12 Months: $420.00
    • Website Sponsor - 9 Months: $360.00
    • Website Sponsor - 6 Months: $270.00
    • Website Sponsor - 3 Months: $150.00
    • Website Sponsor - 1 Month: $100.00

    To become a sponsor, go to SHRM Princeton Sponsorship Form

    For more information, visit our Policy on Sponsorship.