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    The Hiring Tree: Laws of Applicant Attraction

    Date: April 9, 2024, 5:30pm – 8:00pm
    HRMA Princeton
    Pre-registered: members $40 / non-members $50, Students and qualified In-Transition $20, $10 additional charge for walk-ins
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    The Hiring Tree: Laws of Applicant Attraction

    Presented by Steve Smith

    Tuesday, April 9 • 5:30 — 8 p.m.



    Member Registration Form
    Non Member Registration Form
    Students and In Transition Registration Form


    How many companies have experienced a dip in applicant flow in 2022-2023?

    What if a recession hits this year, how will your organization pivot?

    The biggest mistake 80% of employers make is the use of a job description as their job ad. New job board rules are being enforced due to Search Engine Optimization practices (SEO), Artificial Intelligence technology, and an influx of scam artists during the pandemic, forcing many employers to make changes they are not familiar with.

    In this session we will cover the analogy of the Hiring Tree and discuss specific branches of the hiring process that will provide immediate results to attracting top talent, regardless of a recession on the loom.

    In The Hiring Tree, too many employers rely heavily on one core channel for hiring. The challenge with this is like a tree with one single branch, the tree branch will topple over as it begins to bear fruit due to the weight. It creates an awful experience for applicants. 20th century recruiting methodologies are slowly being replaced by new technologies, which means employers need to stay on top of what is happening in the market more than ever before.

    A truly balanced tree has multiple branches, a solid trunk (application process) and firm roots to produce award-winning fruit, which means any hiring strategy must include multiple channels and have the right foundation. From the roots to the trunk, extending out the branches, this presentation will help attendees understand how to develop a sound “Hiring Tree” that will produce fruit (applicant flow) in ANY market, regardless of unemployment rates, recessions, layoffs, pandemics, ghosting, & quiet quitting, which all plague employers today.


    1. Understand and define key differences between job boards, search engines, aggregators, and social media channels plus how algorithm changes and AI technology have impacted hiring strategies. You will be armed with ideas on how to strategically approach these channels when marketing roles for your organization in an effective way
    2. Gain a sound understanding of the core elements of a job ad to gain more visibility and attract more qualified job seekers to your roles for active job seekers. Learn the strategic elements of a job ad that need to exist to give applicants a higher chance of finding your jobs
    3. Know how to effectively develop the 3 core elements of the application process that leads to higher conversions, providing more applications and mitigate drop off rates. Learn the differences between resume parsing and profile parsing, and whether or not resumes will be part of the future of hiring


    Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 10 years in a row, a feat accomplished by very few organizations in the country. ApplicantPro was also named an Indeed Platinum Partner in 2023, one of only four companies in the country to receive this designation. Steve is SHRM-CP and PHR certified, and currently serves as the Utah SHRM State Director. He loves to volunteer. His book, The Hiring Tree: Laws of Applicant Attraction, has helped thousands of organizations across the country rethink the way they approach hiring. One of the hottest book releases in 2023, The Hiring Tree will help organizations understand the principles and role of SEO and marketing when it comes to attracting job seekers, providing a solid framework for hiring.


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