Event Details

​Applying Purpose-Centered Design: Cultivating Thriving Organizations to Realize Your Brand Purpose 

Presented by: Jason Burnham

Tuesday, October 12, 2021 - 12:30pm to 01:30pm

REGISTRATION LINK

DESCRIPTION:

Your brand is a collection of shared beliefs based on what you represent, influence, and the value you provide to society. Your purpose is core to your brand identity – defining who you are, what you stand for, and the lasting impact you aspire to have on the world.

It is not enough to define your brand purpose and expect organizational leaders to know how to engage employees within their respective roles and functions to achieve your vision. Unless employees know how to bring your purpose to life through the relationships they cultivate and the experiences they deliver, success will be limited.

During this talk, Jason Burnham will lay out a culture design process to drive strategic decisions, align leadership, and facilitate the day-to-day practices to activate employees to  deliver purposeful brand experiences that consistently serve the evolving needs, priorities and expectations of your stakeholders to achieve organizational goals and outcomes, and to realize your brand purpose.  

PROGRAM OBJECTIVES:

1. Adopt and apply a holistic organizational change management approach to deliver your company's desired customer and employee experience

2. Apply design thinking to employee experience and organizational development to ensure strategy realization, brand activation, and operational excellence

3. Implement a socially responsible cultural development practice to satisfy customers' and employees' evolving needs, values, priorities, and expectations

OUR SPEAKER

YOUR PURPOSE IS NOT YOUR JOB. YOUR JOB SHOULD FULFILL YOUR PURPOSE. This is Jason Burnham’s motto, and he lives it through the practice of Culture Design. Jason has achieved a very successful career building companies and providing innovative solutions to meet the needs and demands of both business and society. With over twenty years as a global business strategist and management consultant, Jason brings his experience, expertise, and passion to every consulting assignment, keynote, and workshop he delivers. He has been a frequent speaker and contributing writer for leading trade organizations and publications (e.g., AdAge, Sustainable Brands, Patient Experience, Loyalty360, Greenbook, Insight Innovation Exchange, iMedia, AdTech, Sustainatopia) and has served on the advisory board for various companies.

In 1998 Jason co-founded AdAge Top 25, digital communications and marketing agency, Mass Transit Interactive, which was acquired in 2005 by Horizon Media. In 2006, Jason launched his brand strategy and behavioral design firm, Burnham Marketing, providing marketing communications strategy, organizational development, executive coaching, and stakeholder engagement services. In 2010, Jason entered into a joint venture with social science research company, MindTime, to introduce new psychometrics into the fields of research, experience design, persona development, and change management.

Since 2012, Jason has donated his time as a social innovation and change management adviser to the United Nations to support UNDP transformation initiatives. In 2015, Burnham Marketing merged with experience design and cultural transformation firm, Strativity Group. Prior to launching Culture Design in 2019, Jason served as Strativity’s Principal of Experience Innovation, where he built the Communications & Design division and led global organizational transformations and experience innovation and sustainability programs for a prestigious portfolio of brands. Most recently, Culture Design has been honored with HR Tech Outlook Magazine’s “2020 Top 10 Organizational Development Companies” award and Acquisition International Magazine’s “Most Outstanding Change Management Consultancy” Global Excellence Award.