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Sponsorship

Benefits of Advertising

The Human Resources Management Association (HRMA) is the greater Princeton area’s local affiliate of the Society for Human Resource Management (SHRM). SHRM is the leading voice of the human resources profession and has more than 225,000 professional and student members throughout the world. HRMA has over 150 members, including: HR VPs, directors, managers, generalists, HR-related consultants, and academicians.

  1. Targeted Reach. The HRMA provides a targeted audience of Human Resource professionals. We maintain a database of business associates that currently numbers in excess of 600. Our Web site (http://hrma-nj.shrm.org) is linked to and from numerous professional sites, including SHRM, and logs thousands of hits each month. If your target is HR professionals in the northeast, HRMA is the place to advertise. We respect the privacy of our members and business associates and do not sell or barter information contained in our database.
  1. Cost Effectiveness. As a non-profit organization, our business goal is to help off-set our operating costs with advertising, and not to “make a profit.” We operate on a full-volunteer staff; therefore we can charge less than professional publications to reach the same client-side decision maker audience.
  1. Engaged Readers. When people receive our correspondence or view our Web site, they actually review the material because they are interested in or belong to our organization and industry. People in our database want to be on our mailing list; otherwise they request to "opt-out."
  1. Marketing Opportunities. We provide numerous ways to reach our members and guests. On our Web site, advertisers can post a “button” hyperlink to their Web site. We also provide opportunities for “event sponsorships” that let advertisers showcase their product or service at our dinner meetings and seminars. For companies recruiting for HR and OD positions, we post job canvasses that can only be viewed by our membership.

Here are the options for sponsorship that we currently have available:

Gold Meeting Sponsorship: $500

  • Handout sponsorship materials to each attendee at registration table (materials provided by sponsor)
  • Literature displayed throughout the dinner tables
  • Recognition by HRMA President during meeting
  • 3-minute courtesy presentation to attendees at the beginning of the meeting
  • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of HRMA’s contacts)
  • meeting registration for two representatives
  • Company listed on HRMA site for 3 months
  • Network during cocktail hour (opportunity to promote sponsors organization)

Silver Meeting Sponsorship: $350

  • Literature displayed throughout the dinner tables
  • Recognition by HRMA President during meeting
  • 3-minute courtesy presentation to attendees at the beginning of the meeting
  • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of HRMA’s contacts)
  • meeting registration for one representative
  • Company listed on HRMA site for 1 month
  • Network during cocktail hour (opportunity to promote sponsors organization)

Bronze Meeting Sponsor: $250

  • Literature displayed throughout the dinner tables
  • Recognition in the monthly meeting e-announcements (distributed at least twice via e-mail to all of HRMA’s contacts)
  • Recognition of President at monthly meeting
  • Network during cocktail hour (opportunity to promote sponsors organization)

Other Sponsorship Opportunities

Cocktail Hour Sponsorship (Literature given to each attendee at registration table): $750.00

Website Sponsor - 12 Months: $420.00

Website Sponsor - 9 Months: $360.00

Website Sponsor - 6 Months: $270.00

Website Sponsor - 3 Months: $150.00

Website Sponsor - 1 Month: $100.00

*To become a sponsor, go to “HRMA Sponsorship Form”.


For more information, go to “Policy on Advertising and Sponsorship”.